Portfolio: Digital Content
Rebecca has written and directed many types of digital content. For desktop and mobile ads, she's driven engagement and conversions. In emails and blogs, she's elevated the brand, and fostered community. She's a recent columnist for the Seattle Times and blogger for HuffPost. She's also worked on apps, Social Media, sales pitches, eBooks, and e-commerce.
Oversaw this newsletter announcing the most robust feature Allrecipes had ever launched. Simplified the value proposition with three clear benefits: Save Time, Save Money, and Eat Better.
Told the story of a Los-Angeles area bike ride and helped market the new bike line for Novara, REI's private brand.
For Run Spot Run Seattle, codified the brand, set the online strategy, re-designed and re-wrote the website to roaring success.
For GuestView Guide, rewrote the copy based on considerations for the target audience, vacation rental owners.
For this tech-savvy real estate brokerage, helped define the brand, created the concept for their promotional video, “It’s About Time,” wrote the site copy, and helped PR efforts.
This post for Rover's Dog People section offered up ideas for hitting Fall in matching style. Affiliate links drove revenue.
To leverage the popularity of the shareable infographic, we tapped into the site's best-performing search terms.
For this software vendor, elevated the branding and wrote site copy to highlight the company legacy and product benefits.
This expanding ad inspired Allrecipes' mobile site visitors to think about a cruise in a thematic tie-in to the Carnival brand.
Sign up page for loyalty rewards site MyPoints.com offered direct marketing language and a clear call to action.
This campaign tapped into users' curiosity about old friends and drove membership signups.
Oversaw the update of this eBook and led the cross-channel marketing strategy. Social Media posts like this one on Facebook created awareness and drove sales.
Oversaw testing of product-centric newsletter, which generated significant interest. Wrote all content including name, tagline, and calls to action.
Banner ads for Classmates.com drove click-through to the site and delivered on the value proposition of reconnecting with friends.
The landing page for Allrecipes' premium membership was designed to clarify the value of its features for potential subscribers.