Portfolio: Digital Content

Rebecca has written and directed many types of digital content. For desktop and mobile ads, she's driven engagement and conversions. In emails and blogs, she's elevated the brand, and fostered community. She's a recent columnist for the Seattle Times and blogger for HuffPostShe's also worked on apps, Social Media, sales pitches, eBooks, and e-commerce.

Menu Planner Announcement
Menu Planner Announcement

Oversaw this newsletter announcing the most robust feature Allrecipes had ever launched. Simplified the value proposition with three clear benefits: Save Time, Save Money, and Eat Better.

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Rebecca Kraus REI Co-op journal
Rebecca Kraus REI Co-op journal

Told the story of a Los-Angeles area bike ride and helped market the new bike line for Novara, REI's private brand.

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Doggy Day Care Marketing
Doggy Day Care Marketing

For Run Spot Run Seattle, codified the brand, set the online strategy, re-designed and re-wrote the website to roaring success.

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GuestView Guide Product Page
GuestView Guide Product Page

For GuestView Guide, rewrote the copy based on considerations for the target audience, vacation rental owners.

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Haus Real Estate Brokerage
Haus Real Estate Brokerage

For this tech-savvy real estate brokerage, helped define the brand, created the concept for their promotional video, “It’s About Time,” wrote the site copy, and helped PR efforts.

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14 Matching Owner and Dog Sweater Looks
14 Matching Owner and Dog Sweater Looks

This post for Rover's Dog People section offered up ideas for hitting Fall in matching style. Affiliate links drove revenue.

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Substitutions Infographic
Substitutions Infographic

To leverage the popularity of the shareable infographic, we tapped into the site's best-performing search terms.

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Financial Software Re-branding
Financial Software Re-branding

For this software vendor, elevated the branding and wrote site copy to highlight the company legacy and product benefits.

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Carnival Cruises Mobile Ad Unit
Carnival Cruises Mobile Ad Unit

This expanding ad inspired Allrecipes' mobile site visitors to think about a cruise in a thematic tie-in to the Carnival brand.

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My Points Sign Up
My Points Sign Up

Sign up page for loyalty rewards site MyPoints.com offered direct marketing language and a clear call to action.

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Then and Now Ad
Then and Now Ad

This campaign tapped into users' curiosity about old friends and drove membership signups.

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Healthy Recipes eBook Social Media
Healthy Recipes eBook Social Media

Oversaw the update of this eBook and led the cross-channel marketing strategy. Social Media posts like this one on Facebook created awareness and drove sales.

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Fresh Deals Newsletter
Fresh Deals Newsletter

Oversaw testing of product-centric newsletter, which generated significant interest. Wrote all content including name, tagline, and calls to action.

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New Year's Campaign
New Year's Campaign

Banner ads for Classmates.com drove click-through to the site and delivered on the value proposition of reconnecting with friends.

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Allrecipes Pro Upsell
Allrecipes Pro Upsell

The landing page for Allrecipes' premium membership was designed to clarify the value of its features for potential subscribers.

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