Portfolio: Packaging

Family-focused products, outdoor apparel, and cooking utensils. What do these have in common? Only that I wrote them.  

evrgrn Pendleton Rocker Hang Tag
evrgrn Pendleton Rocker Hang Tag

This product copy celebrates the partnership of REI's new brand evrgrn with the classic wool maker Pendleton.

REI Flash60 Hang Tag
REI Flash60 Hang Tag

A new breed of backpack from REI needed a new positioning and tone.

REI Flash 60 Backpack Hangtag
REI Flash 60 Backpack Hangtag

A new breed of backpack from REI needed a new positioning and tone.

Pictionary Mania Back Panel
Pictionary Mania Back Panel