Rebecca Kraus Creative

Portfolio: Packaging

Family-focused products, outdoor apparel, and cooking utensils. What do these have in common? Only that I wrote them.

evrgrn Pendleton Rocker Hang Tag

This product copy celebrates the partnership of REI's new brand evrgrn with the classic wool maker Pendleton.

REI Flash60 Hang Tag

A new breed of backpack from REI needed a new positioning and tone.

REI Flash 60 Backpack Hangtag

A new breed of backpack from REI needed a new positioning and tone.

Pictionary Mania Back Panel

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