With her clients' strategies in mind, Rebecca Kraus creates results-driven solutions.
Kihei Kai Oceanfront Condos
These condos on Kihei, Maui are beloved by regular customers who return annually. Their Social Media marketing, however, was diluted and inconsistent. Multiple Facebook pages split page likes and engagement. The cover photo was busy and redundant (see if you can spot the typo), while the copy was literal and dry. Plus, the beauty of Maui wasn't brought to life as it could and should have been, and other local businesses weren't mentioned much at all.
Old Cover Photo
As a recurring guest at this condo complex, Rebecca knew well how to play up the unique charms of Kihei Kai, including its beloved staff.
Rebecca changed the cover photo to show the gorgeous view of the sandy beach. She romanticized the description to attract new and returning visitors. It was easy; this place offers visitors their own private paradise. She added authentic photos featuring actual guests to make the page more alive and relatable. She also shared content from other local Maui businesses to engage users in the Kihei experience.
Updated Cover Photo
In a few days, the success of the new approach was clear. The number of people reached shot up 112%, even more than a Facebook paid post. Plus, there was a 402% increase in post engagement. In short, the revised content strategy did its job. Now that's just like paradise.
Run Spot Run Seattle
Since 2011, Run Spot Run Seattle has been a pet care provider in West Seattle specializing in small dogs and cats. While it had some loyal, repeat customers, it did not have enough dog walks and pet sitting jobs.
The company's website was saddled with poor navigation, outdated information and pricing, a misplaced brand hierarchy, and clunky copy. The site had little online visibility, and was not tapping into the power of relevant social media outlets such as Yelp and Facebook.
Rebecca worked side by side with Run Spot Run Seattle's founder to define its brand. Rebecca took photos, then curated them and crafted the content and design. She built the site using the website builder WIX; this makes updates easy and immediate.
Rebecca focused on the most important part of the customer experience: the pets. With a photo-centric approach and warm, engaging copy, Run Spot Run Seattle's new site offers a clear promise to all. The cohesive brand and content strategy are realized via intuitive navigation and mobile-friendly design. Rebecca also extended consistent branding across social media outlets. Best of all, within a few weeks of the new site launch, Run Spot Run Seattle had two new pet sitting jobs and two new dog walking customers!
Founded in California, Mekorma is a well-respected independent software vendor. Since 1990, it has provided trusted add-on solutions and services to the community that uses Microsoft business software.
While Mekorma's products and people are highly regarded within its industry, its website did not do it any favors. The site was outdated, hard to read, difficult to navigate, buggy, and without a real brand strategy. Plus, it immediately sent users offsite. Worse yet, the site was difficult to update as it was on an obsolete platform.
Rebecca worked closely with Mekorma to codify their brand and highlight their success. She helped position the company via a new tagline, and focused on modernizing the site while leveraging existing brand elements like character art.
In order to provide Mekorma with a top notch re-branded site, Rebecca formed a Seattle-based team to include a seasoned designer and developer. She led the project from strategy to launch, and crafted engaging on-brand content. The fresh, purposeful site features scalable navigation and responsive design. It has been well-received, and can now support Mekorma's growing product offerings and customer base.