top of page
Designer|Consultant
Hello! 👋🏼
I'm Rebecca Kraus, a storyteller who gives voice to people and products.
A seasoned pro in experience design and digital marketing, I've worked with startups and global superstars—from name brands to nonprofits. For all, I build systems, craft narratives, and foster engagement, threading empathy into every element.
My super power? The ability to sweat the small stuff while remembering the big picture. You have my word(s).
Samples
Samples
 AllrecipesConcept + design to promote premium membership |  REI Co-opBrand storytelling for REI's bicycle line |  Run Spot Run SeattleBrand development, digital strategy + site design for pet care provider |
|---|---|---|
 Create Play Heal Drama TherapyBrand strategy + site design |  Elemental GreenWriting + photography for environmental site |  Meta Reality LabsFlows, names + descriptions for Meta's original avatars in Horizon For a deeper dive, contact me |
 Carnival CruisesCreative ideation + execution for ad campaign on Allrecipes mobile |  Expedia GroupConversation design for virtual travel agent (AI) For a deeper dive, contact me |  Mattel GamesName, tagline, card content, gameplay + packaging for Namedropper board game |
 REI Co-op <> PendletonMarketing messaging for Pacific Northwest outdoor brand |  Vibrant Life SourceStrategy + site design for personal trainer |  Kihei Kai Vacation RentalsSocial media management for Hawaii condo complex |
 CraniumMarketing copy for brand extensions |  CEROMessaging for electric cargo bikes site |  RoverContent marketing for Dog People campaign |
 AllrecipesContent curation, design + cross-channel marketing for top-selling eBook |
bottom of page